If you have logged into your wordpress.com account lately, you’ll notice a couple new buttons at the top menu when you view posts and pages of other wordpress.com sites. That’s because the feature that Tumblr made popular called Reblogging has been added this week.
So What is Reblogging?
The idea behind reblogging is very similar to the Twitter retweet – when someone posts or says something that you like, you share a snippet of the post on your personal blog. The web has been fascinated with the idea of sharing content, so just like you would share a funny picture on Facebook or Pinterest, in the push of a button you can reblog the picture to share with your blog’s audience.
If you haven’t checked it out yet or don’t have a wordpress.com account (and why not?!) here is what the tool looks like:
But won’t this result in mass duplicate content?
Automattic setup the system so only a snippet from the intro is copied to other blogs, and it will link back to the full post on the original authors site. Looking to grow your audience and ind more readers? This makes linkbait and writing epic stuff even more important, as your work (and backlinks) can now spread at lightening speed by way of these simple reblogs.
I like to think of them as the easiest guest posts you will ever write, since you can now write a great piece of content on your own blog, and you will get readers from a whole spectrum of blogs following these reblogs to read the full piece.
There is the added benefit to reblogging someone else’s work besides finding great things for your audience, and that is a comment that gets added to the original post showing who liked it. This is pretty close to the trackback system of allowing readers to find other places where the conversation is being carried on.
Overall, the reblogging feature adds a solid social media element to the trusty veteran blog platform.