Search Engine Optimization (SEO) for new websites is a nightmare. There are lots and lots of on-page and off-page optimizations required to get your website popular. Honestly, for beginners, SEO is like rocket science. Have you ever heard of these terms before? Meta data, keyword density, keyword efficiency index, link building, infected backlinks, SERP, crawl rate, trust flow, citation flow etc. For beginners, promoting startup website is really stressful. Below are the 7 simple SEO strategies that really works for startup websites.
1) Check On-Page factors
Before you do anything you need to get your website ready for any of these SEO strategies to work. See this checklist to verify on-page optimization factors.
- Check your content quality and uniqueness. Write articles focused for users rather than search engines.
- Make sure your page URL is readable and does not contain special characters except hyphen (-) to cover spaces between words.
- Check the keyword density for that page.
- Make sure your URL, title and description contains the primary keyword of that page.
- Place your main keyword in the first 100 words of your article. Also include that keyword in heading tags.
- Check all of your images have alt tags.
- Link to internal pages when necessary.
- Create a sitemap.
- Last one, make sure your website is mobile-friendly or your website will get a negative vote.
Fore more information on this topic, read our on-page optimization article.
2) Start Link Building
Another most important seo strategy is link building. Is it possible for startup website links to appear in the top 10 search results? It takes time and more effort but yes it is possible. If a visitor search with keyword “website design”, google find webpages that has both the keywords present and has good keyword density. Sure there will be tons of millions of webpages with keyword “website design” in them. This is where your link profile plays an important role. After finding those sites, google narrow down search results by number of quality backlinks a website has and the best matched webpages will show up on the first page. There are of course few other factors to determine search engine ranking of a website but backlinks are the most important factor.
Backlinks determine your website reputation. If a well-known site is linked to your website, it shows your website importance to Google. Don’t have any backlinks yet? well, that is perfect. You can get backlinks in many ways. There are many websites that sells backlinks for few bucks. I totally advise you to stay away from them. Why spend money, when you can get high quality links for free? Sounds logical right? Commenting on blogs (without spamming), participating in the forums, email newsletters etc. Remember, you don’t need 1000 links. Instead get 10 high quality links and you will see how good they can influence your website. I’ll post an article on this topic soon.
3) Start Blogging
It is important to have a blog for your website especially if you have an ecommerce website. It would be better to setup your blog on popular blogging platforms like Tumblr, Weebly or WordPress rather than on your website. The reason is simple, people will not know about your blog unless you promote it. Instead, just install a blog on a popular blogging website and add your website link in your profile along with your business description and contact information. Start posting articles or news about your website, follow people, share posts, share opinions and expand your network. If there is lot of activity going on your blog, it will get indexed sooner and ultimately your website get potential traffic.
4) Write Articles to Gain Exposure
Article writing. You have probably heard it many times and it is still and always works for startup websites. It would usually take some time to get approval but it is totally worth waiting for. Write unique, informative content that is related to your website niche and submit to article directories. If your article got approved, you will get a do follow link to your website. With this, not only your traffic will increase but also your SERP ranking of your keywords.
5) Socialize Your Content
Social media can be very helpful in getting your website popular. Create a business page for your website in top social networks & bookmarking sites. Add your logo, cover image, a perfectly crafted business description and your contact info. Follow people who are related to your business and interact with them. This will build your network and get more traffic and leads for your website.
On your website, instead of adding follow buttons or subscription forms on your own, try popular sharing tools. They are easy to install, easy to mange and most of all, these services provide insights to get to know your visitors actions on sharing your content to improve the website performance. Try these good sharing tools.